Grafik
The portfolio of Grady Fike
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Visit Placer

Design for Visit Placer’s new website. I handpicked much of the beautiful scenic photography to set the tone for the regional experiences. Special strategy was given to the abundant filtering options throughout the site.

Agency Credit: Honey Agency | Developed by: Position Interactive | Art Direction & Design: Grady Fike | Illustrations: Grady Fike, Ashley Rodseth, Jenn Meade

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 The homepage hero image features a singular call-to-action to start planning your adventure. This dropdown asks three questions which in turn provide the user with a filtered list of experiences they can explore. Additionally, users can plan their trip by saving experiences to a printable and shareable itinerary page.

The homepage hero image features a singular call-to-action to start planning your adventure. This dropdown asks three questions which in turn provide the user with a filtered list of experiences they can explore. Additionally, users can plan their trip by saving experiences to a printable and shareable itinerary page.

 A robust system of filters throughout the site help users quickly narrow down results and find relevant experiences. These internal and more robust filters are often sticky (following the user down the page as they review results).

A robust system of filters throughout the site help users quickly narrow down results and find relevant experiences. These internal and more robust filters are often sticky (following the user down the page as they review results).

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 This illustrated map also acts as a filter, allowing users to explore the regions of Placer and discover location specific experiences. Illustrations by @cardamomtimes.

This illustrated map also acts as a filter, allowing users to explore the regions of Placer and discover location specific experiences. Illustrations by @cardamomtimes.