Grafik
The portfolio of Grady Fike
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Farm-to-Fork

Design of the website, along with marketing materials, and an illustrated map for Farm-to-Fork, an arm of Visit Sacramento.

Agency Credit: Honey Agency | Developed by: Position Interactive | Art Direction & Design: Grady Fike | Creative Direction: Rebecca Plumb

 Sacramento’s Farm-to-Fork identity is one well justified. It sits within the agricultural center of California (the largest agriculture producer in the nation), with 1.5 million active acres of farmland and a year-round growing season. However, regionally Sacramento still identifies itself as the  City of Trees  (along with eight other cities in California alone).  The hero of the new Farm-to-Fork website automatically pulls photos directly from their instagram account, which is curated by the talented  @faithmari . These photos are always evolving and staying relevant to local events, restaurants, farms, and food. This helps to showcase and instill pride in the everyday abundance of agriculture that can be experienced around us daily.

Sacramento’s Farm-to-Fork identity is one well justified. It sits within the agricultural center of California (the largest agriculture producer in the nation), with 1.5 million active acres of farmland and a year-round growing season. However, regionally Sacramento still identifies itself as the City of Trees (along with eight other cities in California alone).

The hero of the new Farm-to-Fork website automatically pulls photos directly from their instagram account, which is curated by the talented @faithmari. These photos are always evolving and staying relevant to local events, restaurants, farms, and food. This helps to showcase and instill pride in the everyday abundance of agriculture that can be experienced around us daily.

 A palette of gold, white, and off-black, along with an elegant serif headline font, helped to elevate the brand above the typically rustic aesthetic associated with generic farm-to-fork design.

A palette of gold, white, and off-black, along with an elegant serif headline font, helped to elevate the brand above the typically rustic aesthetic associated with generic farm-to-fork design.

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 Photography, throughout collateral such as the website and this brochure, was given a subtle overlay of thin golden stripes. This helped to unify images that were often grouped together in mini vignettes, and provided a warm summer-like glow over all photos.

Photography, throughout collateral such as the website and this brochure, was given a subtle overlay of thin golden stripes. This helped to unify images that were often grouped together in mini vignettes, and provided a warm summer-like glow over all photos.

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